Monday, February 9, 2009

Recession Proof Sport

Recent conclusure of the IPL auction season 2 shown no sign of recession when the owners came full strength to spend in the Maha Cricket Gala. Some of the significant features can be Andrew Flintoff and Kevin Petiersen both the England Pros getting the fees surpassing Dhoni.
IPL commisioner came all out to declare that IPL is recession free. Though he was not sounding arrogant it also quite difficult to diprove. Though recession has its share on sports when we saw honda pulling out of formula one citing cash crunch, the special thanks to the advertisers from the Australian Open winners to support them in this situation of crunch all says very load and clear that recession has taken its bite on the sports as well. So how is the IPL keeping itself untouched?
Despite the high voltage IPL auction it was clear that the entreprenuears are investnig wise. The multiway revenue earner is the way out. Not only the Gate-revenue but also the TV rights,ground advertisement rights etc all brings assure income given the cricket crazy country India is to be considered. Cheers Lalit Modi for the design of a recession free cricket league.

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